{"id":1351,"date":"2016-03-15T02:23:36","date_gmt":"2016-03-15T02:23:36","guid":{"rendered":"http:\/\/finance.thememove.com\/?p=1351"},"modified":"2016-03-15T02:23:36","modified_gmt":"2016-03-15T02:23:36","slug":"what-makes-a-financial-services-website-successful","status":"publish","type":"post","link":"https:\/\/atz-teenused.ee\/en\/what-makes-a-financial-services-website-successful\/","title":{"rendered":"What Makes A Financial Website Successful?"},"content":{"rendered":"<p><strong>Financial services<\/strong> are faced with the challenge of delivering their customers with an\u00a0online experience that goes far beyond just a website.<\/p>\n<p>At one time, the internet appeared to offer all organisations a simple proposition: email\u00a0connectivity and a clickable presence in the form of a website. Today, web presence has\u00a0rapidly evolved with interactive content and the ability to deliver transactional\u00a0experiences \u2013 or e-commerce. Migrating services online helps business reduce costs,\u00a0while customers benefit from the convenience and autonomy of self-service.<\/p>\n<p><!--more--><\/p>\n<p>Financial services sites are absolutely competitive. They are really trying to drive people\u00a0online. The self-service model is being taken seriously so they want to make sure their\u00a0sites are available, responsive and allow users to do as many things as possible.<\/p>\n<p>Though, many have shown an overall poor performance. The top reasons for failure were\u00a0as follows: company websites make browsing too difficult; content missing, repeated and<\/p>\n<p>poorly worded; and site search doesn\u2019t work for typical tasks.<\/p>\n<p>Here are three factors for a successful online financial service site which keeps users\u00a0engaged and displays great use of technology while still delivers company\u2019s messages<\/p>\n<p>clearly and effectively:<\/p>\n<ul>\n<li>Customer experience, which includes the impression the homepage and overall\u00a0design style give the customers, their satisfaction when they interact with the site\u00a0and perform tasks.<\/li>\n<li>Best practices, such as ease of use, quality, availability and security &#8211; site\u00a0managers must be compliant with data laws requiring them to protect customer\u00a0information and the integrity of customer accounts.<\/li>\n<li>Service-level, which looks at responsiveness and reliability of websites &#8211; scores\u00a0them on how quickly they respond to user commands and such factors as average\u00a0downtime.<\/li>\n<\/ul>\n<p>Financial services must tie these three factors together &#8211; customer experience, best\u00a0practices and reliability\/responsiveness &#8211; to have an effective web presence. They can&#8217;t go\u00a0hard into one particular area and ignore the others. They have to understand what&#8217;s\u00a0available versus their competitors, what consumers think of their sites versus competitors&#8217;\u00a0and how their sites are performing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>                Financial services must tie these three factors together &#8211; customer experience, best practices and reliability\/responsiveness &#8211; to have an effective web presence. They can&#8217;t go hard into one particular area and ignore the others. They have to understand what&#8217;s available versus their competitors, what consumers think of their sites versus competitors&#8217; and how their sites are performing.<\/p>\n","protected":false},"author":1,"featured_media":806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,13],"tags":[33,34,35],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/posts\/1351"}],"collection":[{"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/comments?post=1351"}],"version-history":[{"count":0,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/posts\/1351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/categories?post=1351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atz-teenused.ee\/en\/wp-json\/wp\/v2\/tags?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}